DS
Derek Stevens
February 4, 2026
Name, image, and likeness deals have fundamentally transformed college athletics. Athletes can now profit from their talents and fame, creating new opportunities and challenges for programs.
Top recruits now factor NIL earning potential into their college decisions. Schools in favorable markets or with strong booster support have advantages in attracting elite talent.
The NIL era has created a more professional environment in college sports. Athletes balance academics, athletics, and business responsibilities while navigating unprecedented opportunities.